Macaroni, Cheese... and Sodomy?
Date Added: June 30, 2005
The Internet is increasingly becoming fertile ground for special interest groups to gain support for a cause. Spreading the word has never been easier, thus petitions and boycott campaigns for a variety of causes are numerous. Some are misleading, some misinformed and some outright lies. But every once in a while, one come comes along that is, for the most part, true and accurate. This is one of those.
Kraft Says It Proudly Supports The Gay Games
Kraft Inc. is sponsoring the upcoming Gay Games in Chicago. I want to show you what Kraft proudly supports. But before I do that, you need to read what Marc Firestone, Executive Vice President, General Counsel and Corporate Secretary of Kraft Foods Inc., said in refusing to cancel their sponsorship.
"Diversity is more than a word many people like to say. At Kraft we truly respect all kinds of differences. And diversity is not a selective concept. By definition, it's nothing if not inclusive. We respect diversity of ethnicity, gender, experience, background, personal style and yes, sexual orientation and gender identity. Recognizing, respecting and valuing these differences helps us be a more successful business and a workplace where all employees can realize their full potential."
The Gay Games can't get a much stronger commitment than that given by Kraft.
Kraft also owns Maxwell House, Post, Oscar Mayer and Nabisco brands, which account for almost 75% of the company's revenues.
The attached photos were taken at the last Gay Games. This is the type activity Mr. Firestone says Kraft recognizes, respects and values. (Warning: These photos are very offensive.) Click here to see the Gay Games photos.
Click here to send your letter to Kraft
Thanks for caring enough to get involved.
Donald E. Wildmon, Founder and Chairman
The above e-mail notice did originate with the American Family Association and was sent to AFA members and subscribers. The information it provides is basically true. Kraft Foods has agreed to be one of more than three dozen corporate sponsors of the quadrennial Gay Games, founded in 1982. The Seventh Gay Games will be held July 15 through 22, 2005 in Chicago, Illinois.
The American Family Association is a popular conservative Christian advocacy group that has taken on a variety of organizations for supporting what it considers to be liberal causes. Targets of the AFA's efforts have included Procter & Gamble, Target stores, Abercrombie & Fitch, Dr. Pepper, even the FCC.
Other online advocacy groups have called Kraft on its support of the Gay Games by organizing petitions, boycotts and call-in campaigns. This message from ConservativePetitions.com paints a much more inflammatory picture of what the food giant is supporting:
Kraft Foods' corporate leadership is openly sponsoring sodomy by backing Gay Games VII, an Olympic-style series of athletic and "cultural" events for homosexuals in Chicago this July. Your help is needed! Please go to ConservativePetitions.com to see what is at stake. Here's the address: http://www.conservativepetitions.com/petitions.php?id=307
The associated debauchery and obscenity is well known, yet the company chose to risk its good reputation as a major sponsor of the event, which was created to promote acceptance of and increased participation in sodomy.
The Gay Games are infamous for immoral and lewd after-hours events. This year will be no exception. So come July the company that seeks to sell us Maxwell House coffee, Kool-Aid, Oscar Mayer, Jell-O, Oreo and Nabisco also will peddle sexual perversion! Here's where to say enough is enough: http://www.conservativepetitions.com/petitions.php?id=307
Let Kraft know this is not right! Sign a petition urging corporate leadership to withdraw sponsorship or face a boycott. Let the decision-makers know Americans won't support Kraft Foods products in grocery stores if the company supports and encourages sodomy.
"Values voters" need to rethink the trusting, wholesome reputation that Kraft Foods enjoys in the market place. If the corporation insists on openly supporting sodomy, the American public has a right not to support Kraft. Drive that point home in the board room at: http://www.conservativepetitions.com/petitions.php?id=307
P.S. This isn't "hate" or "discrimination" toward homosexuals. Far from it. It's the right of millions of Americans, who loyally purchase Kraft products, to express their opinion on the company's decision to link itself with such a perverted disgrace. Act now and then direct others to: http://www.conservativepetitions.com/petitions.php?id=307
In addition to athletic games in 30 sports featuring 12,000 competitors from 70 countries, the Gay Games also features "and and choral performances, nightly medal ceremonies, a week-long arts festival, parties, and spectacular opening and closing ceremonies featuring entertainment, pageantry, and the parade of participants from more than 70 countries," according the the event's web site. It's important to note that the specific activities both organizations cite as cause for alarm are after-hours activities not sanctioned by the Federation of Gay Games, the Games' organizer.
Corporate support of diversity based events has long been criticized by conservative and religious groups. Marketing trends indicate that this is an issue that will not be going away easily, or soon. As the purchasing power of the gay community continues to grow (currently estimated at more than $600 billion annually) more corporations will be embracing (figuratively) this market. From an Associated Press article on corporate sponsorship of Gay pride activities:
"In a survey commissioned last year by FH Out Front, Fleishman-Hillard's gay public relations unit, two-thirds of the American adults surveyed said that knowing a company markets to gays and lesbians had no effect on their feelings about the company. The overwhelming majority, 81 percent, said it didn't matter if the products they used regularly were promoted to the gay community.
"Regarding anti-gay boycotts, 45 percent of the respondents said they wouldn't change their purchasing habits if an organization launched an action against a company that reached out to gays and lesbians."
BreakTheChain.org recommends against signing any online petition or otherwise giving your personal information to a third party to act on your behalf. Many of these online advocacy groups are more interested in padding their membership rolls than they are in effecting the changes they appear to be seeking.
If you already belong to the group and agree with their stance on this issue, then there is probably little harm in signing. However, if you are not already a member of the group, you will become one - or at least be added to their mailing list - when you sign the petition. Be prepared to receive many more mailings from them.
References: The Buffalo News, Gay Games VII