|Mmmm, Mmmm, Maybe|
(11/21/2003) Every once in a while, I get a chain that is both real and one I can endorse. The Campbell's Click for Cans campaign comes close.
Campbell's originated the Click for Cans campaign early in football season, 2000. The campaign concluded when the goal of 5,000,000 cans has been reached in mid-december of that year. The 2001 campaign reached it's goal much more quickly, so Campbell's reopened it to allow an additional half-million clicks. The 2002 campaign reached the 5 million mark in less than two weeks. The campaign returned in 2003 and, by mid-November, had logged more than a million clicks.
This is not the case. Campbell's does, indeed, donate the promised 5 million cans of soup. The donations are actually dented or otherwise unusable cans the company reclaims from retailers. The damaged containers (the food is fine) are shipped to redistribution centers of Campbell's choosing, where it is distributed to food banks with which the center typically does business.
Many claim that Campbell's marketing of the Click For Cans promotion misleads interested parties to believe that when they click on their team's helmet, that team is credited with a can of soup that they can give to the food bank of their choosing. Upon being questioned about it, a Campbell's spokesman explained that the company "will make a donation of one can of any Campbell's soup on behalf of that team to the national Tackling Hunger donation."
Another snag in this campaign is the that, each year Campbell's has done the Click For Cans promotion, the e-mail about it has circulated long after the campaign has reached its limit and closed. The solution is simple: Check that they are still collecting clicks before you forward the e-mail. Break this Chain.
Category: Real, But...