|RH Power and Outback Steakhouse: More E-Mail Tracking Nonsense|
(12/13/2001) The fictitious RH Power, Inc. wants to give you thousands of dollars, and a free dinner at Outback Steakhouse, and all you have to do is click the forward button. Oh, if only life could be that simple.
First problem: There is no such thing as an "e-mail tracker" and it is impossible to track e-mail as described above. Besides, who would want to? The exponential multiplication of e-mail (e.g., you forward it to 10 friends, who forward to 10, etc.) would create millions of copies of the mail in just a few hours! It would take a company years just to weed out the duplicates!
Second problem: They say they've rented the tracker for 3 months, but the letter isn't dated. My research revealed mentions of this letter as far back as May, 2000, way more than 3 months ago. A company with that much cash to throw away should be able to afford a marketing team that knows that it's poor practice to give vague time spans in your PR material.
Third Problem: Why would the head marketing manager of a company openly doubt his own promotion? Besides, do you really think Ryan LaGrange could have become the head marketing manager for such a lucrative company with such poor writing skills?
Fourth Problem: In a statement on their web site, Outback Steakhouse officially denies any involvement in any such promotion and assures that they do not use e-mail for marketing. The magical pop-up gift certificate the letter promises is as impossible as e-mail tracking.
There are other, lesser problems, of course. For instance, the fact that RH Power, Inc. doesn't seem to exist, or the fact that there's no way for them to know where to send the check. This message is just another entry in the lame, something for nothing, easy money hoax category. Break this Chain!
Category: Something for Nothing