Break the Chain Cracker Barrel Gift Certificate Give-away

Exclusive (10/25/2000) Yet another silly mutation of the tired "free gift certificate" hoax is zooming down the information superhighway.

SAMPLE CHAIN LETTER TEXT

Subject: FW: [Gift Certificate from Cracker Barrel] (fwd)

My name is Junior Johnson, founder of Cracker Barrel. In an attempt to get our name out to more people in the rural communities where we are not currently located, we are offering a $50 gift certificate to anyone who forwards this email to 9 of their friends. Just send this email to them and you will receive an email back with a confirmation number to claim your gift certificate.

Sincerely
Junior Johnson
Founder of Cracker Barrel

Hey guys,
DONT DELETE THIS EMAIL
It really works, I tried it and got my Gift certificate confirmation number in 3 minutes.

END CHAIN LETTER TEXT

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This one is so similar to so many other "free gift" chain letters like those about RH Power/Outback Steakhouse, Victoria's Secret, and Old Navy, that I won't go into to much detail. Let me just highlight the facts:

  • Junior Johnson is not the founder of Cracker Barrel (By the way, the official company name used on all official correspondence is "Cracker Barrel Old County Store.") The "Heritage" section of their web site credits Dan Evins for coming up with the idea of these quaint county restaurants.

  • Cracker Barrel Old County Stores does not use e-mail as a marketing tool. They say so in their denial of this chain letter.

  • The letter offers no explanation about how some remote user can monitor how many people you forward an e-mail message to. And, somehow, they'll just magically know your e-mail address and send you a gift certificate? If they can do this, why don't they just send you the certificate directly instead of making you jump through hoops? The time you spend forwarding, you could be using to get in your car and drive to the restaurant.

  • If you send this to 9 people, who send it to 9 people, etc., in just 5 generations, that would produce as many as 59,049 copies of the letter! At $50 a person, that's $2,952,450 worth of gift certificates in just a few hours. That's a lot of country fried steak and okra.

E-mails that order you not to delete them and swear that they are true, seldom are. That's the case with this one. Break this Chain!

What Do You Think?

Category: Something for Nothing
References: None

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