The Animal Rescue Site
Date Added: May 16, 2003
While it's good to be skeptical about any information received via e-mail chain letters, there are a few 'to good to be true' offers that prove themselves true. Of course, a chain letter - even one about a real charitable effort - can be misleading.
Subject: FW: FW: Please Help!!
The Animal Rescue Site isn't getting enough visits to keep the free food donated for the animals!
Please tell ten friends to tell ten today! The Animal Rescue Site is having trouble getting enough people to click on it daily to meet their quota of getting free food donated every day to abused and neglected animals. It takes less than a minute to go to www.theanimalrescuesite.com and click on "feed an animal in need" for free. This doesn't cost you a thing. Their corporate sponsors/advertisers use the number of daily visits to donate food to abandoned/neglected animals in exchange for advertising.
There are a lot of people out there using charitable notions to take advantage of generous strangers. Generally, BreakTheChain.org recommends against responding to or acting on any e-mail message that claims you can help others simply by forwarding an e-mail (virtually all of these are hoaxes) or visiting a web site. But this is one of the few exceptions.
The Animal Rescue site is the newest addition to a network of charitable web sites run by CharityUSA.com. CharitiesUSA.com uses the marketing power of the World Wide Web to get corporate sponsors to donate in exchange for advertising. Proceeds generated by the site are used by the North Shore Animal League America and the Fund for Animals "to provide food and care to animals awaiting adoption or living in the animal sanctuaries."
Other CharitiesUSA sites include the Hunger Site and the Rainforest Site.
The e-mail message above to urge your participation is borrowed heavily from the slightly misleading message about the Breast Cancer Site. The message claims the site is having trouble meeting its "quota." The CharitiesUSA sites have no daily quota, though they do have goals.
They each also offer an online form you can use to privately tell your friends about them, so you don't have to rely on this anonymous chain letter. Break this chain.