The Thong is Wrong
Date Added: June 6, 2002
When was the last time you saw an Abercrombie and Fitch ad on television? A&F appears to be a company that utilizes controversy to take advantage of free publicity, and they can always count on conservative groups to take up arms.
Abercrombie Shuns OMM
A project of the American Family Association
ABERCROMBIE & FITCH DENYING E-MAILS FROM ONE MILLION MOMS
Dear OneMillionMoms.com member;
I am sorry to report that Abercrombie & Fitch doesn't want to hear from OneMillionMoms.com. They have turned off all of their public e-mail accounts and are bouncing them back to you. A&F is pushing their thong underwear in children's sizes with the words "eye candy" and "wink wink" printed on the front. The rearless underwear comes in sizes for girls ages 10 to 16. The smallest size can fit younger girls. Point your browser here for more information on this issue.
Please call A&F's toll free telephone number in order to register your concerns. They are pushing pedophilia and our message must get through to them! Call their toll free number now - 1-888-856-4480 - select option #1 - and wait for the operator. Politely but firmly register your concerns:
As a member of OneMillionMoms.com, I?m asking that you cease selling thong underwear for children, and to stop the exploitation of teenage and college-age kids with your magazine. The youth and children of today are exploited enough without your company joining the ranks. I hope to receive a positive response from you. I will share with others that response and my future purchases at A&F will be influenced by your response.
Here is all of A&F's contact information:
Michael Jeffries, CEO
Forward this project on to your friends and family. Urge them to call A&F; and join OneMillionMoms.com
Donald E. Wildmon
A&F's toll free number 1-888-856-4480
The basic premise of this call to action is correct. CNN Money reported on May 28 that Abercrombie and Finch's controversial new underwear for girls has many conservative groups on edge. One Million Moms is an offshoot of the American Family Association, a very visible and verbal conservative advocacy group, whose latest campaigns include efforts to stop a program on homosexuality on Nickelodeon, oppose the federal hate crimes bill and decry Girl Scouts of America's acceptance of lesbians and gays.
Abercrombie seems to relish in controversy, and has consistently thumbed its nose at conservative groups. Last year, the company came under fire for catalogs that featured seductive photos of under-age models. In fact, it seems that most of Abercrombie's advertising is free, provided by the controversies they incite.
Abercrombie officials have not responded to my inquiries (no, my e-mail did not bounce), but a spokesman told CNN that the company has no plans to pull the underwear. "The underwear for young girls was created with the intent to be lighthearted and cute. Any misrepresentation of that is purely in the eye of the beholder." This e-mail campaign will likely have little impact, except to spread knowledge of the product. Break this Chain.